Gabrielle Baker. Commissions, Illustrations, Prints & Projects. Aotearoa.
Gabrielle Baker. Commissions, Illustrations, Prints & Projects. Aotearoa.
I worked Te Atawhai o Te Ao, an incredible independent Māori research institute for environment and health (based in Whanganui) on their 2021 report on Māori experiences of racism. My mahi included developing images for use throughout the report and images used to showcase the report’s findings on social media.
The survey was a first in Aotearoa, and gives a snapshot of the experiences of everyday racism experienced by the more than 2000 tangata whenua surveyed.
The mahi was funded through the Health Research Council, and you can read the full report on the Te Atawhai o Te Ao website, by clicking here.
This image took inspiration from a survey participant quote, and appears in the Whakatika publication
This image of an old rotary phone was used to highlight the findings that around 30% of respondents talk to their friends about the racism the experience when trying to get service over the telephone
Another image inspired by survey responses. 93% of people surveyed felt racism impacted them on a daily basis
Images were used throughout the report, to punctuate and highlight survey findings, including that most Māori said non-Māori media negatively portray Māori all of the time or often
Te Atawhai o Te Ao used the illustrations on its social media as part of the dissemination of Whakatika findings. You can follow Te Atawhai o Te Ao on instagram here.